Training to meet your sustainable tourism needs:
training for local authorities and associations

Do you work for a local authority or association? Are you a manager, technical supervisor, consultant or project officer? We give you the opportunity to acquire innovative skills to implement your sustainable tourism projects through training tailored to your organisation and the socio-professional stakeholders you support (hotels, caterers, B&Bs, self-catering cottages, campsites, furnished tourist accommodation, etc.):

INTRODUCTORY COURSE IN SUSTAINABLE TOURISM
Objectives:
• Understand the key principles of sustainable development for the tourism sector
• Be aware of the major impacts and gain an overview of actions
Duration : 7 hours
Target group: Any employee of a company or local authority whose business is linked to tourism
Methods: online or in-person
Dates: on demand, training available all year round, with a 2- to 4-month implementation time

TRAINING IN SETTING UP A CSR POLICY
Objectives:
• Understand the key principles of sustainable development and CSR for the tourism sector, in relation to your company and activity
• Acquire the methodological bases for managing a CSR policy
• Craft and roll out a CSR strategy within your organisation
Duration: 14 hours or 2 days
Target group: Any employee of a tourism organisation/company keen to develop and then lead a CSR policy within their establishment
Methods:  in-person or online
Dates: on demand, training available all year round, with a 2- to 4-month implementation time

TRAINING TO INVOLVE AND UNITE EMPLOYEES IN A SUSTAINABLE TOURISM PROJECT
Objectives:
• Understand how to rally round, unite and involve all stakeholders (customers, employees, suppliers, elected representatives)
• Overcome resistance to change
• Implement an internal communication plan
Duration: 7 hours
Target group: Tout collaborateur au sein d’une entreprise ou collectivité ayant une activité en lien avec le tourisme
Methods: distanciel ou présentiel
Dates: on demand, training available all year round, with a 2- to 4-month implementation time

INTRODUCTORY COURSE IN SUSTAINABLE TOURISM AND CSR (GREEN KEY CERTIFICATION)
Objectives:
• Understand the key principles of sustainable development and CSR for the tourism sector, in relation to my company, my business and my region.
• Gain a general understanding of how to implement a CSR project in the tourism industry, to be able to participate in the future.
Duration: 7 hours
Target group: Any employee of a company or local authority whose business is linked to tourism, and can meet Green Key certification
Methods: online or in-person
Dates: on demand, training available all year round, with a 2- to 4-month implementation time

          NEW – new INTER sessions available:

– 5 and 7 March 2024 (2×3hr30), online. Register: here

          – 4 March 2024 (7 hours), in person, at the Académie Accor. Register: here

TRAINING IN WAYS TO SUSTAINABLY OPTIMISE THE OPERATING COSTS OF YOUR TOURIST ACCOMMODATION
Objectives:
 • Understand the key issues shaping the tourism sector and the average impact of tourist accommodation
• Calculate key ratios and draw up the basis for an initial customised action plan through an overview of best practice in the sector and discussions between the professionals present
• Understand environmental footprint communication in tourist accommodation
Duration:  7 hours
Target group:  Any manager or employee of a tourist accommodation business
Methods : online or in-person
Dates: on demand, training available all year round, with a 2- to 4-month implementation time

TRAINING TO CONTROL ENERGY EXPENDITURE AND CONSUMPTION IN MY TOURIST ACCOMMODATION
Objectives:
• Understand the key issues and principles relating to energy
• Be able to make sense of energy bills
• Understand how energy is used in my establishment
• Draw up an action plan tailored to my establishment
• Anticipate the uncertainties surrounding energy for the years to come
Duration: 1 day or 2 days
Methods: in-person
Target group: directors and managers or technical staff of tourist accommodation
 Dates: on demand, training available all year round, with a 2-to 4-month implementation time

TRAINING FOR STAFF IN WELCOMING CUSTOMERS WITH DISABILITIES
Objectives:
• Understand the different types of disability and key figures
• Understand the main regulatory points regarding accessibility
• Understand the watch points, the right attitudes and behaviour to adopt to welcome guests with disabilities
Duration:  3h30
Target group:  Tout collaborateur au sein d’une entreprise ou collectivité ayant une activité d’accueil permanent en lien avec le tourisme et permet de répondre au critère 210 du classement hôtelier et au registre d’accessibilité
Methods: online or in-person
Dates: on demand, training available all year round, with swift implementation times

TRAINING IN HOW TO COMMUNICATE AND PROMOTE YOUR SUSTAINABLE TOURISM APPROACH
Objectives:
• Understand the general principles of sustainable development, sustainable tourism and sustainable communication
• Draw inspiration from existing best practice
• Know and apply the rules for the design of sustainable media
• Define and organise your sustainable communication strategy and approach
Duration: 7 hours
Methods: online or in-person
Target group:  any employee of a company or local authority involved in internal or external communications or in marketing its products or services
Dates: on demand, training available all year round, with a 2- to 4-month implementation time

TRAINING IN EMBRACING THE TOURISM TRANSITION
Objectives:
• Understand the key principles of sustainable development for the tourism sector, in relation to your region
• Understand the issues, impacts and means of action of tourism service providers in your region
• Be able to rally and support stakeholders in your region around a common project
• Shape and roll out a sustainable tourism strategy in your region
• Be familiar with and apply monitoring and steering tools
• Grasp the basics of sustainable communication so that you can apply them in your region
Duration: 77 hours or 11 days
Target group: Any employee of a local authority or organisation such as a tourist office, Département-level tourism agency or regional tourism board wishing to develop and then lead a sustainable policy within their region.
Methods: hybrid learning (combines in-person and online sessions)
Dates: on demand, training available all year round, with a 2- to 4-month implementation time

TRAINING TO DEVELOP YOUR DASHBOARD ON THE THEME OF FLOWS
Objectives:
• Get to grips with the key issues associated with visitor flow management
• Define the characteristics of a responsible visitor flow observatory
• Understand what an indicator is and experiment with measuring the impact of tourism
• Establish your action plan using indicators and organise your dashboard
Duration:  18 hours (4 x 3hr30 modules, 1 x 3hr module and a 1 x 1hr individual interview)
Target group:  any employee of a company or local authority whose business is linked to tourism (tourist office, public intermunicipal cooperation institution/EPCI, local authority, etc.).
Methods: online
Dates: on demand, training available all year round, with a 2- to 4-month implementation time

TRAINING TO CREATE A DASHBOARD ON THE THEME OF WATER
Objectives:
• Get to grips with the key issues shaping the water theme
• Define the characteristics of a responsible water observatory
• Understand what an indicator is and experiment with measuring the impact of tourism
• Establish your action plan using indicators and organise your dashboard
Duration: 18 hours (4 x 3hr30 modules, 1 x 3hr module and a 1 x 1hr individual interview)
Target group:  any employee of a company or local authority whose business is linked to tourism (tourist office, public intermunicipal cooperation institution/EPCI, local authority, etc.).
Methods: online
Dates: on demand, training available all year round, with a 2- to 4-month implementation time

GREEN PASSPORT TRAINING: SUSTAINABLE TOURISM MANAGEMENT TOOLS FOR MY DESTINATION
Objectives:
• Understand the key principles of sustainable development and CSR for the tourism sector in connection with my region
• Shape and roll out a CSR strategy within my organisation thanks to the Green Passport scheme, in line with the UN and the Sustainable Development Goals
• Be familiar with the tools for monitoring and steering my CSR policy and include them in my region’s Green Passport project
• Know what subsidies and funding are available related to sustainable tourism for my region and my socio-professionals
• Design sustainable communication on my sustainable tourism project
Duration: 21 hours or 3 days
Target group: Tout collaborateur au sein d’une collectivité locale ou organisme de type OT, ADT ou CRT souhaitant construire puis animer une démarche RSE au sein de son territoire en s’inspirant de la démarche Passeport Vert
Methods: online or in-person
Dates: on demand, training available all year round, with a 2- to 4-month implementation time